12 Sustainable Indian Brands You Can Include In Your Bridal Trousseau!
BY Apoorva | 03 Aug, 2022 | 3288 views | 5 min read
The preps for the wedding season of 2022 are in full swing and planning your bridal trousseau has to be on top of the list. If the pandemic has taught us one thing, it would be realizing that you don’t need an endless list of new things to make yourself feel good. Going sustainable isn’t just a buzzword anymore. It’s a philosophy a lot of brides align with and are looking to make a part of the wedding planning too. Investing in timeless pieces is the key to a sustainable bridal trousseau so that they are used over years and even passed down as heirlooms! That is why we’ve rounded up our favourite Indian brands that are sustainable and will add value to your gorgeous bridal trousseau.
Saritoria
A pre-loved Anamika Khanna from Saritoria
The brain-child of Pernia Qureshi, Omar Soomro and Shehlina, Saritoria is a one stop shop for pre-loved South Asian clothes. They feature pre-loved outfits from labels such as Abu Jani- Sandeep Khosla, Manish Malhotra, Sabyasachi, Anamika Khanna, Anita Dongre, and Tarun Tahiliani to name a few. Not only is this a great way to go sustainable but you can get your dream designer lehenga for a fraction of the original cost!
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Translate by Ikat India
Handloom outfits are an excellent addition to any mindful bride’s sustainable wardrobe and Translate by Ikat India does just that. Translate commits in giving new lease of life to Ikat craft technique by empowering and providing consistent employment to the sixth-generation artisanal communities. They are also an almost zero waste unit! From stunning Ikat sarees to jackets to kaftans, these pieces are a must-have in any bride’s trousseau.
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Amama Jewellery
Make way for some gorgeous sustainable jewellery from Amama. Handcrafted and eco-consciously created, Amama jewellery pieces are a must-have in your bridal wardrobe!
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Good Earth
While they are known for their lifestyle collections, Good Earth's stylish sustainable luxury approach to create an ultimate destination for conscious clothes is a sight to behold. Along with their own label, they also champion designers that share a passion for Indian heritage textiles and the goal of conscious design techniques. Their stunning collection will be a luxe add to your bridal trousseau!
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The Loom
A favourite amongst celebrities and influencers, The Loom is home to different handloom products, including kalamkari, patola, benarasi amongst others. It brings you all the beautiful Indian handcrafted products direct from the artisans from all over India – allowing them to promote various artisans from various parts of India. They have lehengas that you can pick for pre-wedding events, sarees, suits and even easy-to-style kurtas and kaftans. What more can you ask for?
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Nicobar
Looking for a label that does unique yet simple ethnic fashion? Nicobar is your go-to place! Inspired by journeys across the Indian Ocean, they make products that are designed to last, not trend-driven, inspired by natural design and materials, and influenced by the culture of India.
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Ikai by Ragini Ahuja
The USP of Ikai is that its products are made from locally sourced natural fabrics, handcrafted by skilled craftsmen, designed and made in India only. Their collection is as unique as it can get with stunning hand-cut applique work that we loved. We promise you, this is one label whose outfits will turn heads at any of your post and pre-wedding events!
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Hemang Agarwal
If you are looking for a label that is sustainable and creates bridal outfits, Hemang Agarwal is the place to go to. His weaves are sourced locally from Benares, which is widely renowned as the handloom-weaving capital of India along with the label being awarded by International Consortium of Green Fashion & Ministry of Textiles, Govt. of India. From stunning bridal red lehengas to asymmetric panelled benarasi jackets for your trousseau, they have it all.
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Saahra
Saahra is India's first multi-designer for conscious fashion and lifestyle. While they house global brands as well, they have a range of homegrown labels that you can shop from. They collaborate with only design houses that are ethical, sustainable and have fair trade pieces. Along with apparel they even have a range of accessories, jewellery and clean skincare brands!
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Purple Panchi
Purple Panchi is a made-to-order premium ethnic wear label that is focuses on sustainable fashion and pays a fair price to all the artisans involved and is cognizant of the resources it consumes. They work with a myriad of hues in their outfits, making them fun bridal trousseau picks.
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Mantra by Shalini James
This label aims to create outfits in contemporary design out of the Indian textiles. They also focus on saving water, electricity, production consumables and more. Their collection is a fun mix of silhouettes of kurtas, suits and breathable fabrics.
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Grassroots by Anita Dongre
An eco-friendly brand from the house of Anita Dongre that is created by skilled artisans. It is a melange of luxurious ethnic and western styles featuring traditional Indian handloom techniques, which is also highly sustainable. You can pick from easy-breezy kurtas for your bridal trousseau as well as luxe sarees for those post-wedding dinners and receptions!
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Anupamaa
The brainchild of ace designer Anupama Dayal, this label works only with vegetable dyes, carved wooden blocks, needlecraft techniques and hand-printing. Sustainability at its best, this brand is home to eclectic sarees, kaftans and sets that add that fun edge to your bridal trousseau.
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Planning a sustainable wedding soon? Check out How To Plan An Eco-Friendly Wedding! *Tips & Suggestions!
Along with, Eco-Friendly Favors That You Can Gift This Wedding Season!