And The Most Popular Bridal Blouse Award on Instagram Goes To....

It's the Sonam Kapoor equivalent of a blouse. Seriously! This Instagram sensation was first spotted on a random South website, then it took on a life of its own and settled into every bridal feed we ever had the good fortune to follow. Soon, it's a sensation, now an Insta-celebrity with so many brides bookmarking and pinning it on their personal checklists. Now, that's how you make an impression, dear blouse!

What is it, you ask? Here we go! This beauty made beautifully with zardosi / maggam work ( as they call it in the south) is the newest thing to hit the bridal sweet spot. Take a look at the real jewellery added to it, will ya? Now, that's innovation. Plus, you could really go crazy with the additions. We saw pearls, temple jewellery, gold beads and even diamante additions - this is the starting point, people! 

And the best bit about this blouse? It's cost effective depending on what kind of jewellery you attach, one-of-a-kind piece and will go on saris and lehengas in style. Multi-tasker, eh?

We are loving the pearls:

And then the strings:

And a host of jhumkas attached:

Along the arms:

The best one is known to be the work of designer Sakina Ahmed from Bangalore

Thoughts?